In an era of floppy disks and blinking DOS prompts, tee-time automation arrived as a shiny new tool in golf shops. It zig-zagged for a few decades, churning through vendors and reboots.
When their marketplace underwent contraction, two Kansas City private clubs worked hard to woo a suddenly deep pool of prospective members
A pair of freak fires may have prematurely ended the cattle business for The Bull at Pinehurst Farms, but the accidents gave way to an ever-thriving golf entity
In this video outtake from the 2016 Golf Business Conference, Hale Kelly, director of golf at Maderas in San Diego, explains how he utilizes dynamic pricing and digital marketing to fill his tee sheet. Kelly explores the fundamentals of building a dynamic pricing strategy and shares insights on effectively managing it on a daily basis for maximum results. Whether a newcomer or industry veteran, this session will leave you with the knowledge you need to make yield management work for you.
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Golf Business - The Official Publication of the NGCOA © 2015 | ngcoa.org