Two letters are changing the way the world works: AI – artificial intelligence. You can think of it as the simulation of human intelligence by machines or software. And AI isn’t just for big business or the ivory towers of academia. Today, AI is making its way into golf course management –– saving lots of time and money by improving operational efficiency, enhancing customer experiences and optimizing maintenance and resource allocation.
You don’t know what to expect until you step on the property. Then it hits you like a blinding light from the sky. Spend 10 minutes at The Hay, the par-3 facility just up the hill from the Inn at Pebble Beach, and you realize you are witnessing the future of the game.
Rarely can anything be called a universal hit. That is especially true of something in golf with a six-figure price tag and the potential to close down a revenue source for weeks or months during construction. As dry-mouth moments go, nothing causes more sleepless nights than betting the business on a capital improvement project.
It’s the first edition of the NEWEST member to the Golf Business LIVE family: Golf Business LIVE - Tech Talks, hosted by Golf Business columnist and longtime NGCOA contributor Harvey Silverman. The emergence of technology across all corners of the golf industry is unmistakable. Each episode, Harvey Silverman will welcome experts and leaders to explore how this tech is advancing, streamlining, and propelling golf businesses from coast to coast.
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Brought to you by ValleyCrest Golf Maintenance Access some of the most creative ideas golf course owners and operators have to offer within the Bright Ideas area of the GB Archive.