April 2024
From the CEO
Are Price Changes Brewing at Your Business?
Seven dollars and twenty two cents. Let’s put that in number form: $7.22. I just paid $7.22 for a cup of coffee, and I froze for a moment at the Starbucks counter. There’s a lot going on in my head during this pause –– first and foremost of which is “What the hell?” But it’s quickly followed by some consideration and questioning. Wait a moment. Why does it cost so much? It probably has something to do with that extra shot of espresso. Then I thought: are people experiencing this same customer reaction much in golf, since the price increases we’ve seen across the industry over the past four years?
Cover Stories and Features
Capital Changes Everything
How Money in the Golf Industry is Moving
Madam President
Cathy Harbin brings a wealth of experience to NGCOA
This Discussion is Getting Old
55 is a Speed Limit, Not An Age Deserving Of Discounts
Succession Success
ON-THE-JOB TRAINING IS ONE WAY TO LEAVE YOUR COURSE IN GOOD HANDS
Case Studies
Fairways, Fast Cars Drive Quail Lodge Cash-Flow
Fast cars and fast fairways are a combination most golfers aspire to have. And not necessarily gassed-up golf cars.
Revolutionizing Your Range
Could This Technology Boost Your Course's Bottom Line?
Range of Options
Blue Jeans Golf Finds Niche in Driving Range Market
Up Close and Personal
A Range of Emotions
I am delighted that driving ranges are finally getting their day to shine. A hidden gem in golf operations, the driving range has long been under-valued as a profit center. Now, between the advancement in range technology and the growing popularity of off-course entertainment centers across North America, golf course owners and operators are moving quickly to get in on the action.
Industry News and Trends
Managing Unredeemed Gift Certificates and Initiation Fees in Golf Course Businesses
Enticing golfers to purchase gift certificates for friends and family is a time-honored tradition in our golf course businesses. Pro shops have been offering this service for many years. However, questions often arise about unredeemed gift certificates. Also, many private clubs offer refundable initiation fees, prompting the need for clear financial management.