May 2013
From the CEO
From the CEO
Who best embodies the qualities of the golf professional? For me and for many people in the Carolinas, the person who immediately comes to mind is Terry Florence
Cover Stories and Features
Inching Upward
The resort industry is recovering, but the levels of growth differ dramatically among markets
Staying Power
A changing marketplace is prompting resort operators to alter strategies in order to survive (and thrive)
Case Studies
A Bit Easier Being Green
Painting fairways is proving to be a viable option to overseeding for many operators
Resort Renaissance
The turnaround of Sedona Golf Resort involves many moving parts
Up Close and Personal
Profile: Rick Phelps
Rick Phelps is nothing if not a pragmatist. A second-generation golf course architect whose business—like that of most designers—was rocked by the Great Recession
Industry News and Trends
Beating the Drum
Two years ago, Jay Goughnour traveled from Iowa to Washington, D.C., to explain to lawmakers how golf’s exclusion from disaster-related tax relief was unfairly burdensome to golf course operators
Open Doors
Whether you’re trying to get more sales, find the right hire or just improve your personal life, things will be a lot easier if you understand some basic, yet often disregarded, principles of persistence, determination and influence
NGCOA News
A Social Revolution
NGCOA members are increasingly turning to social media to market their facilities
Calling Card
Creating a Bit of History
Though the past can never be re-created, it can sometimes be replicated